{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/packmarketing.fr\/tag\/retargeting\/#CollectionPage","headline":"retargeting Tag","description":"","url":"https:\/\/packmarketing.fr\/tag\/retargeting\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/packmarketing.fr\/2024\/09\/02\/retargeting-vs-remarketing-quand-et-comment-les-utiliser\/","headline":"Retargeting vs Remarketing : Quand et comment les utiliser","url":"https:\/\/packmarketing.fr\/2024\/09\/02\/retargeting-vs-remarketing-quand-et-comment-les-utiliser\/","datePublished":"2024-09-02","dateModified":"2025-06-23","mainEntityOfPage":"https:\/\/packmarketing.fr\/2024\/09\/02\/retargeting-vs-remarketing-quand-et-comment-les-utiliser\/","author":{"@type":"Person","@id":"https:\/\/packmarketing.fr\/author\/packmarketingweb3\/#Person","name":"PackMarketing","url":"https:\/\/packmarketing.fr\/author\/packmarketingweb3\/","identifier":249553256,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b2a736f9b75ba663dd81bb1b0ab479c99788d49dde8d68ed9b2c8092fd638e4f?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2a736f9b75ba663dd81bb1b0ab479c99788d49dde8d68ed9b2c8092fd638e4f?s=96&d=identicon&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"PackMarketing","logo":{"@type":"ImageObject","@id":"https:\/\/packmarketing.fr\/wp-content\/uploads\/2026\/02\/packmarketing.fr-seo-agence-logo.webp","url":"https:\/\/packmarketing.fr\/wp-content\/uploads\/2026\/02\/packmarketing.fr-seo-agence-logo.webp","width":256,"height":256}},"image":{"@type":"ImageObject","@id":"https:\/\/packmarketing.fr\/wp-content\/uploads\/2025\/06\/4681b-re-matketing.webp","url":"https:\/\/packmarketing.fr\/wp-content\/uploads\/2025\/06\/4681b-re-matketing.webp","height":768,"width":1024},"keywords":["marketing digital","publicit\u00e9 en ligne","remarketing","retargeting"],"commentCount":"1","comment":[{"@type":"Comment","@id":"https:\/\/packmarketing.fr\/2024\/09\/02\/retargeting-vs-remarketing-quand-et-comment-les-utiliser\/#Comment1","dateCreated":"2024-10-03 16:56:52","description":"Slt. c\u2019est vrai qu\u2019on a tendance \u00e0 confondre les deux concepts, mais la distinction entre remarketing et retargeting est super importante \u00e0 comprendre pour optimiser ses campagnes. Je vais clairement mettre en place certaines de ces techniques pour am\u00e9liorer la fid\u00e9lisation et les conversions. Merci","author":{"@type":"Person","name":"Camille DeLauro","url":""}}]}]}